It’s undeniable that makeup products exist in every corner of the world. However, we have only ever heard of foreign makeup brands such as Maybelline, L’Oreal and Wet n Wild. Even makeup from higher-end brands like Dior, Fenty Beauty and Anastasia Beverly Hills.
The products mentioned are high-quality, but you want to discover more hidden gems in the world of makeup. There are thousands of makeup products sold in the market, and it can be overwhelming to look for new products to add to your makeup collection. A great starting point would be to discover more about local makeup products!
Local makeup products can lead to your holy grail that you can include in your makeup routine. Also, these products are completely affordable as well, so you don’t need to worry about hurting your pocket. It’s also best that we show support for our local businesses in hopes that they will grow and become more successful in their venture into the makeup industry.
So, I’ve narrowed down some of the local makeup products for you to choose from. Some can be easily found in stores and others, online.
Without further ado, here is a list of local makeup products that you should totally support and add to your makeup collection!
Found In Stores
Fun fact: Did you know that SILKYGIRL is a Malaysian beauty brand? Well, now you know! SILKYGIRL offers a comprehensive line of high-quality beauty products to appeal to customers in any location. The brand’s personality of SILKYGIRL is lively, youthful, vibrant and bold.
Drugstore outlets all over Malaysia, like Guardian and Watsons, prominently display SILKYGIRL products in their makeup aisle for consumers to grab hold of. Their bold liquid lipstick lines are a hit for those who want to plump up their luscious lips. SILKYGIRL’s Matte Junkie Lip Cream (RM24.90) and My Lips But Better (MLBB) Lip Tint (RM19.90) offer a different range of shades and should be your go-to lip products to start your day.
Anas Zahrin, the brand’s Creative Director, has always been a person who seeks ways to make it easier for women to improve their beauty through makeup. Their brand’s mission is to meet the market’s demand for high-quality items at an accessible price, while remaining competitive with worldwide names.
The products of ANAS Cosmetics are designed specifically for Asian women in order to address the major issue of shade-matching that they encounter on a regular basis. ANAS Cosmetics can be easily found at SASA outlets, as they are usually displayed right in front of the store. I’ve personally bought some of their products before and I must say, ANAS’s APAM Blending Sponge (RM35) is the best product to blend your foundation and concealer. The sponge becomes two times its size after you soak it in water, and it’s the softest and fluffiest blending sponge in the market!
Here’s a super awesome secret for you: ANAS Cosmetics is currently having a sale right now called ANAS Kasi Licin 2021 on their website. So, check out (no pun intended) some of their products while stocks last!
BeauTYRA is a Malaysian-based beauty brand that supports inclusivity regardless of age, shape, size, and skin tone! BeauTYRA bridges the gap between high quality and low cost, with the concept that BeauBabies deserve to feel beautiful every day! Its starting makeup line was the famous blush line called Born To Blush, which had various shades for all skin tones and it was launched successfully. Currently, BeauTYRA’s products have expanded from face to body – so you can embrace your inner beauty from your head to your literal toes!
BeauBabies have been raving about BeauTYRA’s lip products and how pigmented and soft the formula is. Its newest lip collection to date is The Baddie Collection (RM40), which has gorgeous varying shades of brown. You can find the store on its website or at Shopee for easy purchase!
Velvet Vanity is a haven of fuss-free cosmetics and skincare that make your daily beauty routine easier. This product is proudly vegan, cruelty-free, and paraben-free. The beauty brand has made its mark in the local makeup industry for years now by promoting and selling its Liquid Matte Lipsticks Collection. Available in beautiful shades of pinks, reds, and browns, the formula does not disappoint, as it glides incredibly on your lips and leaves a velvety smooth texture.
Their cosmetic products have been expanding, with new additional items such as the Glossy Glo Lip Oil (RM49.90) and the Long Lift Lashes Mascara (RM39.90). My personal favorite is their Glo With The Flo Cheek Color (RM39.90). It comes in four shades to add some warmth to your cheeks and makes you look beautifully flushed the whole day!
You may not have heard of a Malaysian-based makeup and beauty brand called Fever Glam, but do not let that scare you from trying their amazing products. Even though Fever Glam is an up-and-coming beauty brand, they have since come out with so many makeup products in their line. They have covered everything from eyes to lips – who knows what’s in store for this local makeup brand!
The number one product that has been all the rage for Fever Glam is their duo-ended mascara and eyeliner. You heard me, duo-ended! The No Mess Double Mascara (RM36.90) and The Perfect Duo Eyeliner (RM28.90) are the perfect products to create the perfect, sultry cat eyes. Just a quick FYI: if you purchase both at the same time, it will cost you only RM40.90!
Makeup lovers and newbies in Malaysia should show endless love to our local makeup brands. You never know, maybe one of their products will become a staple in your daily makeup routine.
More makeup info? Check these articles out:
Shimmer With Syahira: Affordable Makeup Palettes All Beginners Must Have!