Over 14,908 people contributed a total of over RM140,980.00 to the “Be the Difference” campaign, an online collaboration by Groupon Malaysia, Miss Malaysia Organisation and GRIM FILM to create awareness and support for 17 Malaysian charity organizations chosen by the 17 Miss Universe Malaysia 2013 finalists!
Miss Nadine Ann Thomas, Miss Universe Malaysia 2010, representative for Miss Universe Malaysia said that the Miss Universe Malaysia Organisation is proud to raise awareness and support for the underprivileged throughout Malaysia. She continued “Through this partnership with Groupon we’ve been able to encourage even more Malaysians to be the difference in improving the lives o others and we hope the awareness and goodwill which has resulted from this campaign will continue even after its conclusion.
With the popularity of microsite Groupon, Malaysians had over 300 hours to contribute to 17 great causes like including Shelter Home for Children, HOPE Worldwide, Rumah HOPE, SPCA Selangor, KIWANIS Job Training Centre, Malaysian Dogs Deserve Better, Rumah Kasih Nurul Hasanah, Dyslexia Malaysia, the House of Joy, the Good Samaritan House, the Shepherd’s Centre Foundation, the Saint Barnabas Home, the Precious Children Home, SPCA Sabah, SPCA Sarawak, Malaysian Nature Society and Yayasan Chow Kit.
Joel Neoh, Vice President and General Manager of Groupon Southeast Asia and India said “From the tremendous support which we’ve seen from Malaysians, we are pleased to say that the ‘Be The Difference’ campaign has been an overwhelming success both in raising funds and awareness for those in need and as a demonstration how social e-commerce has empowered Malaysians to take meaningful action”.
Popular local indie production team known as GRIM FILM were also engaged by Groupon and Miss Universe Malaysia Organisation to further spread the importance of taking proactive action through a special “Be the Difference” video.
Joel also mentioned that Groupon Malaysia are determined to prove that group buying serves a beneficial role to the community which have beendemonstrated by other initiatives held this year with UNICEF, the World Food Programme, HOPE Worldwide and World Vision Malaysia.
“Moving forward we will continue advocate the support for deserving causes in Malaysia so that we may all enjoy amazing life experiences.” said Joel.