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Home Entertainment Music

Tiger Translate A Platform For Music And Arts Roars Into Malaysia

by Bryna K.
May 23, 2014
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Are you ready to roar Malaysia?

Bruce Dallas (Marketing Director, GAB) (second from left) and Tai See Wai (Marketing Manager, Tiger Beer) (fourth from left) flanked by (from left) Jaemy (Kickatomic), Lynda Chean (Pink Tattoos), Kenji Chai

Brought to you by Tiger Beer, Tiger Translate is a global platform created to celebrate the blend of global creativity of music and arts through various exposures to different cultures and experience. Tiger Translate has grown over the years in multiple countries to showcase artistic collaborations that include music, design and art, photography and more.

Bruce Dallas, Marketing Director for Guinness Anchor Berhad (GAB) said, “Being the world’s No.1 international Asian beer, Tiger Beer has always placed great emphasis on cultivating good relationships with our hip, young and energetic consumers. In the last decade, Asia has risen to be the frontrunner in arts and music with the emergence of various artists who are constantly pushing the envelope of creativity. Hence, following the global success under the Translate badge, we feel that the time has come to bring Tiger Translate to Malaysians.”

Bruce Dallas (Marketing Director, GAB) and Tai See Wai (Marketing Manager, Tiger Beer) at the Media Launch of Tiger Translate
Bruce Dallas (Marketing Director, GAB) and Tai See Wai (Marketing Manager, Tiger Beer) at the Media Launch of Tiger Translate

This June 14th, Tiger Translate will bring together musicians and artists to rock the stage at Kenanga City. Local indie music fans are in for a blast as they will have four amazing acts from both the local and international music scene — Editors from the UK, Chochukmo (Hong Kong), Manic Sheep (Taiwan) and local musician OJ Law rock out with them.

Apart from the music, the event will also feature artistic collaborations between three homegrown artists — Graffiti Artist – Kenji Chai, Tattooist – Lynda Chean and Graphic Designers – Kickatomic’s Tsu Ann and Jaemy who will be roaring the art front of the event in front of a live crowd. Tiger Beer is currently working closely with these artists to bring arts closer to its consumer and these artists will be coming up with customised limited edition Tiger Translate beer bottle sleeves that will be showcased at the Tiger Translate event.

Tiger Translate has been making waves in a creative journey where music and art intersect and are psyched for its inaugural in Malaysia on June 14th. For more information on Tiger Translate, visit its website.

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