In search of something chilly to escape the extreme hot weather? Simply relax with a glass of chilled Tiger Crystal! It feels icy cold, which is quite reviving. Most importantly, it’s not that bitter!
The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckon to its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes.
The energy was abuzz at Plaza Arkadia, Desa Park City, last Friday, where a giant thermometer was put up in the centre of the plaza. Curious onlookers and fans were invited to gather to convert their body heat via various activities to crank up the temperature and unlock free ice-cold Tiger Crystal, brewed to beat the heat. Participants ran, jumped rope, danced and even cycled their way to reach the target temperature – and were triumphant in unlocking free ice-cold Tiger Crystal to enjoy and celebrate their success with.
This one-day-only activation saw two rounds of Heat Exchange activities carried out, with hundreds of bottles of ice-cold Tiger Crystal given away for free to participants to cool down after they brought the heat.
According to Joyce Lim, Marketing Manager of Tiger Beer Malaysia, Malaysian weather is hot on most days, and as a beer that is brewed to beat the heat, Tiger Crystal wants to inject some creativity when rewarding its fans. “Tiger Beer Malaysia kickstarted the Heat Exchange campaign with a giant thermometer placed right in the centre of a high-traffic area, to reward fans in a playful manner. While this one-day-only activation enabled fans to come together and be rewarded for cheating the heat, our efforts to keep the rewards flowing continues via the exclusive Heat Exchange website,” she said.
From now until 31st of October, the hotter it gets, the lower the price of Tiger Crystal! All fans have to do is check out Tiger Crystal’s website for daily updates based on the weather to unlock crystal-cold refreshment, brewed to beat the heat. How easy is that?
So, when you find yourself feeling the heat, don’t forget to check out the Heat Exchange website and earn yourself a free Tiger Crystal to cool you down. Discount vouchers ranging from RM5 to a free bottle of Tiger Crystal can be redeemed instantly via the Drinkies application and its Star Bar feature. This exciting promotion is available for fans in Peninsular Malaysia only.
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