Street food is undeniably an integral part of everyday Malaysian life. Born and raised in the streets of Asia, Tiger has continued to support this cause, even when eating out became difficult in recent years. All of this was done to make sure that neighbourhood street food vendors received the respect they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food experience like never before!
With maze-like alleyways and secret rooms to unlock extra rewards and prizes, fans are in for an elevated street food experience – paired perfectly with Tiger Crystal.
To gear up for the big festival, Tiger encourages Malaysian fans and street food lovers to join the hottest street food hunt by recommending their favourite street food spots. You can do this by dropping a pin on https://hottesthunt.tigerstreetfood.my/ to recommend the place for other foodies to try, and earn rewards in return! With all of the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for all Malaysians to hunt down!
This year, the Tiger Street Food Festival is featuring all things hot and spicy, which can all be paired with Tiger Crystal for the ultimate street food experience. Not only that, but the Tiger Fire Truck will also be present! This lok lok truck offers innovative skewers of familiar street food flavours, along with a selection of hot and spicily flavoured soup bases and sauces.
Fans will have the opportunity to enjoy cuisines selected by well-known local street food vendors in a way that has never been possible. These dishes include curry laksa, tom yum, prawn noodles, white pepper, mala, and spicy sour vegetable soup bases.
Fans can take up the Fire Challenge where they can test their limits with the hottest street food and score ice-cold Tiger Crystal that pairs perfectly for the ultimate street food experience. The “Hottest Hour” activation at selected hours every weekend in the different regions will surely bring the heat up too, with the hottest promotions for fans.
You can experience the Tiger Fire Truck at selected locations within the Klang Valley, Penang, Ipoh, Melaka and Johor from now until the 14th of October.
“We are committed to continually elevating the street food experience for Malaysians, and this year’s hottest hunt is no different. We wanted fans to be part of the ultimate street food experience and not only learn about new spots, but contribute their say leading up to our festival. We hope that with this year’s theme of firing up hot and spicy street food flavours, fans bring the heat and are excited to enjoy the hottest street food, paired perfectly with Tiger Crystal,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
Prior to the event, fans can participate in the fun by enjoying street food from the comfort of their own homes. Tiger Beer and Tiger Crystal’s limited-edition packaging for this year’s Tiger Street Food campaign are designed to resemble popular local street foods like char kuey teow, grilled sting ray, and lok lok. These limited-edition cans and bottles are available for purchase at selected hypermarkets, supermarkets, restaurants, and food courts.
Tiger Beer, the Tiger Street Food Festival, and all related activities and promotions are open to non-Muslims aged 21 and above only. Fans are urged to enjoy responsibly, and not drink and drive.
The Tiger Street Food Festival will be launching on the 27th of October
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