Reebok, one of the world’s most popular athletic labels, has unveiled its new brand mark – the Reebok Delta symbol. This switch coincides with the label’s singular focus on fitness.
This new Reebok Delta symbol represents the positive and transformative change that fitness can have on someone’s life. Through the millennia, the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts, each representing the changes – physical, mental and social – that occur when people push themselves beyond their comfort zone and embrace an active as well as challenging life.
Reebok believes that there are no shortcuts in fitness and that people should earn the life they desire to live. Reebok celebrates the people who choose to experience challenges and the people that are unafraid to embrace new experiences in search for greater rewards. This fight against complacency and mediocrity is the foundation for Reebok’s approach to fitness.
The new brand mark will first appear in April on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics.
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