If you’re an avid watcher of make-up tutorials on YouTube, you’re probably a subscriber to Michelle Phan’s YouTube channel of mind-blowing make-up tutorials!
On Friday, the make-up tutorial queen announced the debut of her own make-up line called ’em by Michelle Phan’. Teaming up with L’Oreal, Phan will be introducing a whopping 250 beauty items under her label. The word ’em’, is an affectionate term that means ‘you’ in Vietnamese.
The make-up line was inspired by the online requests and feedback from her fans over the years. “All of your makeup related comments and feedback inspired us to create and formulate the products and colors,”she said in the video. “If you ever made a beauty comment to me, you’ve helped co-create this makeup line.”
em by Michelle Phan currently does not ship outside the United States, but you can always get your friends and family to pack it in their suitcases on their way back.
For more information, visit emcosmetics.com
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