Announced as the new face of L’Oreal last February, TV presenter and style icon Alexa Chung gives us a peak at the campaign to come. Sporting a new reddish tone and messy bangs, Alexa uploaded a photo on Instagram to give a taste of whats in store.
The TV presenter has won three British Style Awards and has posed for Maje, Madewell and Pepe Jeans. So it’s no surprise that L’Oreal have ensured her personal style comes through in the campaign.
The star’s laid back yet chic approach to fashion is what has allowed her to become a leading style icon of today, starting off merely as another presenter she has set herself away from the rest.
We can’t wait to see the full campaign and wonder what else the British beauty has in store for us!
Steal Alexa Chung’s makeup look with our style tips here.