Coffee is more than just a drink. It is a personal experience.
From seed to cup, mountaintop to countertop, The Coffee Bean & Tea Leaf® Malaysia is bringing the flavours of the world to Malaysians in the best manner they know how — an authentically-selected cup of single origin coffee. With the new Amber Wing beans from Botelhos, Brazil, single origin espresso is making a triumphant return. Handcrafted into a variety of beverages, Malaysians can now appreciate the unique characteristics of the coffee beans, and Experience a Single State of Mind.
According to Fiona Rodrigues, Head of Marketing & Innovation, each time they bring in new coffee beans from a different part of the world to Malaysia’s The Coffee Bean & Tea Leaf® outlets, it’s more than just about giving customers – whether they’re functional coffee drinkers or discerning aficionados – new, unique flavours to experience.
“With our single origin coffee, specifically, we are hoping to bring about A Single State of Mind. It is a personal space and time for one to have a relaxing cuppa in hand and truly #BeanTheMoment, a respite from the everyday”- Fiona Rodrigues, Head of Marketing & Innovation
Every new single origin espresso line-up at The Coffee Bean & Tea Leaf wants customers to feel like every cup is a destination of their own choosing, away from the rush and bustle of life, if only for a moment – and the Amber Wing is no different.
The new Amber Wing single origin espresso is smooth and chocolatey, with traces of dry apricot and faint citrus, and is accompanied by a lovely, chestnut-like scent. The handcrafted beverages from The Coffee Bean & Tea Leaf® Malaysia – the fan-favourite Gibraltar Latte (RM13.80), the Gibraltar Americano (RM10.80), the Gibraltar Mocha Latte (RM14.80), and the Ristretto (RM8.80) will all be made using Amber Wing coffee beans. Malaysians may now Experience a Single State of Mind with a whole new universe of flavours, thanks to the new Amber Wing single origin espresso, while still enjoying their signature quality cuppa.
Not just that, new Amber Wing-themed souvenirs will be available to accompany the launch of the single origin espresso, bringing you closer to the origin of the coffee beans. Glass mugs, tumblers, reusable bags, and limited-edition TCB Cards are among them. In addition, a new Fressko Mulholland series in Blush, Moss, and Surf colours will be available.
The Coffee Cupping Experience
Lipstiq was recently invited to an exclusive coffee cupping session at The Coffee Bean & Tea Leaf SS2 outlet, and it was a one-of-a-kind coffee experience! Coffee cupping is basically the process of determining the taste, fragrance, body, sweetness, acidity, flavour, and even negative traits – such as astringency – of a coffee.
The cupping session not only aids in the classification of coffee based on its qualities and quality, it may also provide information such as the region and altitude where the coffee was grown, as well as how it was processed. Cupping doesn’t require any special tool – although the industry practices usage of specialised equipment. But for those who wish to experience this wonderful process, you can do so at home with a weighing scale, timer, ground coffee, hot water, a container and a spoon (or two).
The steps in this process are pretty simple. Start by determining the amount of coffee grounds and water to use (say, 15g of grounds to 300ml of water). Before you add hot water, give your coffee grounds a good smell. As for the Amber Wing ground coffee, it is said you could smell dry apricot and a hint of citrus – but then again, everyone has their own definition of ‘smell’.
Pour in your hot water and start your timer at about 4 minutes. Just be sure not to pour after-boiled hot water, as it will burn your coffee grounds. Let it cool just for a little bit before your pour it in. Now, after the 4 minutes, take a spoon and “break” the crust of the coffee; smell the aroma and take note of what characteristics you find. For me, it was a chocolatey scent.
Using two spoons, remove the foam and the remaining crust on the top layer and empty them into a separate container. When the coffee has cooled slightly, use a tasting spoon and start tasting the coffee – slurp hard to ensure the coffee is evenly distributed around your tongue! Repeat every 3 minutes and note down what you taste – as the coffee cools, the profile of your coffee will change.
This is a simple method that has very little room for human error. Cupping allows the coffee to be judged constantly, whether between multiple brews of the same beans, or in comparison to other beans. Also, this method allows coffee lovers to appreciate coffee more than just through seeing it as a beverage.
It was truly a remarkable experience.
So, in the coming weeks, keep an eye out for these treats on the shelves of your local The Coffee Bean & Tea Leaf® outlet. Do try out these amazing beverages and experience them in your own special way!
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