What if thrills and surprises await you right around the corner? Well, look no further than Chalet Edelweiss if you need to get away RIGHT NOW. Inspired by the serenity of the Alps, you will be met by the sight of beautiful wheat fields, mossy mountains, and herb hills, as well as the wind and breeze that flows through the air – all by just sipping on this premium wheat beer.
Yup, Edelweiss – the premium wheat beer born in the Alps – is here in Malaysia to refresh fans and stimulate their senses so they can enjoy life in a playful and joyful way. Edelweiss is a smooth wheat beer with a golden hue and natural cloudiness that is easy to drink, with a refreshing finish and a mild, fruity aftertaste. Using the unique and revolutionary Edelweiss Blade draught equipment, it is available fresh on tap in select taverns and restaurants. The new Edelweiss Blade machine is a countertop draught dispenser that serves Edelweiss at a crisp Alpine temperature of 2°C. It is stylish and wonderfully built.
An Alpine Chalet Set-Up!
Chalet Edelweiss is now in Malaysia to offer a one-of-a-kind experience that transports guests from the tropics to the wide horizons of the alps. Be ready to immerse yourself in the actual nature of Edelweiss and be transported to beautiful wheat fields, roaring winds, pure alpine air, and a cold breeze – all while sipping a delightful glass of Edelweiss at a crisp Alpine temperature. From 26th May till 19th June, Chalet Edelweiss will begin its journey at Publika, then to Eco Palladium in Johor Bahru and finally to Straits Quay in Penang.
From the moment they step outside, guests will be greeted by an Alpine-themed campground inspired by the Alps. It comes complete with its own tents, Edelweiss Jeep, and seating area, making it the ideal spot for enjoying freshly tapped Edelweiss from the Edelweiss Blade machine. Edelweiss brand ambassadors will be on hand to help guests tap their perfect glass of Edelweiss if they prefer a more hands-on experience.
According to Pablo Chabot, Marketing Director of Heineken Malaysia, as the premium wheat beer originated in the Alps, they want the atmosphere at Chalet Edelweiss to reflect the authentic Alpine character. Their aim is to transport customers who want to go out of their routine and try something new, like the pure and rich taste of the Alps. What better way to deliver the immersive Alpine experience to Malaysia than with Edelweiss? They hope that this would encourage fans to seek out new discoveries and build their own unique Edelweiss experiences.
Guests can take advantage of exclusive Edelweiss discounts at participating modern on-trade businesses in the KL, Johor, and Penang districts during weekend promotions, and score exclusive products and presents at Chalet Edelweiss when they participate in on-ground events.
#FeelTheAlps with your crew at Chalet Edelweiss at:
Publika, Kuala Lumpur
26th-29th May, 2022
Eco Palladium, Johor Bharu
9th-12th June, 2022
Straits Quay, Penang
16th-19th June, 2022
Chalet Edelweiss will carry out all activities in full accordance with the SOPs established following the government’s safety rules. Edelweiss and any associated promotions and activations are exclusively available to non-Muslims aged 21 and up. Enjoy responsibly. Do not drink and drive.
More on beer? Read this: