Ladies, we are OFFICIALLY in the future! Today, we are diving into the world of Digital Fashion. The first thing you need to know about digital clothing is that it isn’t made of fabric or anything you can touch. And before you say anything, no, it isn’t a figment of your imagination. It’s constructed using professional 3D software, so you’ll never wear an article of digital clothing in real life.
How Does It Work?
The process of purchasing and ‘wearing’ your digital clothing is actually similar to how you would buy stuff online, just without the delivery part. After you’ve purchased your digital clothing, depending on the website, you can either send a picture of yourself to the website and a team of 3D designers would fit the clothing item onto your photo, or you can download the files onto your computer and manipulate the clothing by yourself using 3D software based on your photo.
Why Digital Fashion?
After hearing the gist of digital fashion, you might be wondering: ‘Why?’ Let me explain. There are several reasons why digital fashion has grown in popularity in recent years: one of them is due to its sustainability. According to digital clothing brand DRESSX, the emission of CO2 when producing digital garments is 97% less than when producing a physical garment.
One of the biggest problems in the fashion industry is waste. There is a trend going on where people buy expensive outfits just to wear them once so that they could post on social media, which contributes to the major problem of waste in the fashion industry. Hence, digital fashion gives the option for people to splurge on cute outfits without creating too much waste!
Besides, where can you get a physical clothing item that looks like this?
Top Digital Clothing Brands:
By now, some of you might be curious about where you can get your hands on these digital garments. Don’t worry, we have a list of top digital clothing brands for you to check out!
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