As much as being a supermodel is about working with the right designers and building an impressive portfolio, it’s also about turning a profit.
Although veteran model Gisele Bundchen have enjoyed 15 years as the world’s highest-earning model, looks like her reign has now come to an end thanks to Kendall Jenner, who takes the top spot with $22 million figure this year.
As fashion changes, so does the highest-paid models ranking. This year’s list is dominated by Insta-girls, celebrity scions–and features the first curve model to make the cut.
Equipped with an Instagram account that lets her disseminate advertisements to her 85 million followers, the 22-year-old model tallied a career-best total in the 12 months to June from favourable deals with Estée Lauder, La Perla and Adidas, as well as pay checks from her family’s reality TV show, her Kendall + Kylie clothing line with her sister, Kylie Jenner, and numerous social media endorsements juice her modelling money.
Take Instagram-famous/model Bella Hadid (No. 9; $6 million), who joins the top earners thanks to a busy year posing for more than a dozen brands including Dior makeup, Nike and Nars cosmetics. Her sister, Gigi Hadid (No. 5; $9.5 million) out-earns Bella by $3.5 million, marking the first time siblings have ever appeared on the highest-paid models list.
On the other hand, Karlie Kloss lands on No. 7 with $9 million, while Ashley Graham who has built her own audience instead of relying on editorial shoots that rarely feature models beyond sample size for exposure, takes No. 10 with $5.5 million.
“With social media, there are more opportunities to create your own content and use your voice,” said Ivan Bart, President at IMG Models. “The stars are using it.”
Well, congrats ladies! So happy to see these fresh faces on Forbes’ list 🙂