The La Kaffa International and Loob Holdings’ Chatime fiasco is still in the limelight although CEO of Loob Holdings, Bryan Loo, has proceeded to launch his homegrown tea brand, Tealive, replacing all 165 Chatime outlets throughout Malaysia.
Following Loo’s actions, La Kaffa International has embarked on a new partnership with Will Group to reestablish the Chatime brand, with 30 new Chatime outlets opening within the next six months, and an additional 40 outlets by mid-2018.
Will Group previously operated two of the highest earning Chatime outlets here in Malaysia as a sub-franchisee, and will now be managing business operations for the upcoming Chatime outlets.
Taiwanese bubble milk tea Chatime still aims to retain its position as the top bubble tea brand in the Malaysian market, despite the fact that Loo’s Tealive is now its direct competitor.
Only time will tell which bubble tea brand will come out on top..