Yes, Topshop is offering consumers a chance to purchase Topshop Unique pieces directly from the runway. For the first time, casual separates and finale dresses will all be handpicked and made readily available for purchase immediately after the show at Topshop’s website across the world.
This initiative, Runway-to-Retail, debuts worldwide on the 18th of September at the London Fashion Week.
Selected pieces from the September 2016 show will be available at Topshop Pavilion on September 19th, a day after the runway show.
According to Kate Phelan, Creative Director, Topshop, “The starting point for the Unique collection is always the celebration of British style and its rich heritage, so we feel Spitalfields provides the perfect backdrop to showcase our new collection. With a history steeped in over 350 years of selling to the general public, we also feel it’s a fitting venue in which to debut our ‘Runway-to-Retail’ concept.”