In the new Ferragamo Spring Summer 2017 advertising campaign, be enthralled by a Mediterranean dreamscape with a contemporary point of view.
Immortalised by photographer Peter Lindebergh and starring models Lily Aldridge, Andres Velencoso and McKenna Hellam, the vibrant portfolio was lensed on location in the dreamy town of Taormina, Sicily. And it is in this spectacular resort town perched on the Mediterranean where a series of vignettes from “Among Friends” unfold.
Conveying the kind of kinship and confidence only friends could possess, the trio is spotted along Taormina’s dramatic coast or strolling down its bougainvillea-lined paths. These stolen moments capture the modern yet refined vibes of the Spring 2017 collections, the former being designed by Fulvio Rigoni, the new head of women’s ready-to-wear.
In one image, Lily, wearing one of the collection’s feminine fluted hem dresses, and McKenna, in a sporty navy shirt with matching slouchy trousers, make their way through a lush garden. In another, Andres, dressed in a cerulean blue shirt, rolled up at the sleeves, and cropped trousers in the same bold shade, meanders across Taormina’s craggy rocks as the sky and sea falls into one another.
And in another vignette, Lily, grasps the season’s signature Soft Sofia bag, and glances behind. Her hair is slightly undone yet she radiates an innate elegance. Each image pulses with energy and ease as Taormina’s natural beauty provides an ideal canvas for the collections’ contemporary ready-to-wear and accessories.
What emerges is a visual celebration of Ferragamo’s “Splendor of Life” – a spirit that melds traditional Italian patrimony with a fresh viewpoint. Shown as singles and spreads, the new campaign drops globally this January and will be featured in leading magazines and newspapers around the globe.