H&M is really upping the ante for its 2017 Chinese New Year campaign by bringing together international Chinese actress Fan Bingbing and actor (and fiancé) Li Chen.
Commemorating their 520 days together, the power couple fired up their first campaign together by teasing us with an image from the campaign shoot. Through the lens of renowned fashion photographer, Chen Man, the campaign will portray the love and joy that comes with celebrating the festive season with loved ones.
“Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones? I’m so excited to be fronting H&M’s Chinese New Year campaign together with Bingbing. With the artistic direction from Chen Man, we hope that the warmth and joy from the campaign shoot will resonate with our fans,” says Li Chen.
“I am very happy to front H&M’s 2017 Chinese New Year campaign with Li Chen. During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red. We hope that our campaign with H&M encapsulates the style and happiness that the Year of the Rooster brings,” said Fan Bingbing.
This campaign marks the fourth year H&M celebrates Chinese New Year with a specially designed collection for the festive season.
Available in stores in January 2017, the Chinese New Year 2017 collection by H&M will launch exclusively in 9 markets across Asia: Malaysia, Singapore, China, Hong Kong, Taiwan, Macau, Thailand, Indonesia and the Philippines. Checkout #HM2017CNY for more updates.