How cool is this?!
French fashion label Louis Vuitton has unveiled the new face for its Spring/Summer 2016 campaign, and it’s Lightning – a popular character from an iconic role playing (RPG) video game franchise, Final Fantasy, specifically from Final Fantasy XIII.
The designer, Nicolas Ghesquière, posted videos and photos on Instagram of the “Series 4” campaign that is created in partnership with notable Final Fantasy developer Square Enix, and its main character designer Tetsuya Nomura.
Lightning, who has pink hair and is a samurai sword-wielding heroine, is pictured in the ads striking poses while modelling Louis Vuitton’s latest collection. The ads look pretty damn good!
It isn’t the first time Ghesquière has tapped into digital technology as the brand’s Spring/Summer 2016 fashion show was flecked with references to Japanese anime, virtual reality, Minecraft and more.
In 2012, Lightning was also featured in a Japanese magazine spread modelling Prada.