All in the name of fashion and fun, La Senza, the Canadian fashion retailer for flirtatious (but tasteful) lingerie and intimate apparel took things up a notch barely a week ago when they opened their first ever concept store in Malaysia, located in 1 Utama Shopping Centre, Petaling Jaya.
It was an event to remember as the cozy space around the store was jam-packed with models, celebrities, and various beautiful people who have all been long-serving fans of the brand.
Once unveiled (after much anticipation), it was obvious that the new La Senza “Pin Up” concept store is set to reestablish the fun-loving brand’s leadership in the market:
Its entire interior is inspired by the iconic 1950s pin-up girl; the store offers a fresh design and layout that is characterized by flirty, feminine, fun polka-dots (lots of pink!) and sassy in-store artwork.
It was also an opportunity for the brand to introduce their “Holiday Collection” themes as “Santa Babies”. La Senza fans can expect to be greeted with an exciting “party” ambience complete with glitter, bows, and even tutus. Oh, cute!
And of course, as per usual, all La Senza products in their new concept store will definitely bring out the sexy, obvious, and all-out attitude in every woman with alluring laces, comfortable cottons, and body lifting push-ups at super affordable prices. Fun? Check. Feminine? Check. Flirty? Double check!\
An in-store experience you think you’d love? Double, triple check!
You know where to go:
F345, 1st Floor,
High Street, 1 Utama Shopping Centre (New Wing)
For more information visit their website.