Mulberry Opens Its First German Store in Berlin

 

British luxury brand, Mulberry recently opened its first store in Berlin, right on the prestigious street, Kurfürstendamm. The new store in Berlin marks Mulberry’s expansion into major European cites and reinforces the brand’s identity through a dedicated retail space.

Founded in the English countryside in 1971, Mulberry is well know for its luxury leather craftsmanship, and for building a reputation for balancing creativity and modernity with the traditions of luxury leather craft.

The Mulberry store in Berlin was designed by renowned British architects Universal Design Studio, who focused on creating a connection between the store design and Mulberry’s dedication to craftsmanship. The store is made of natural materials like timber and limestone, providing a welcoming and warm environment. Oak is used as a subtle reference to the English countryside and Mulberry’s rural roots.

Bruno Guillon, CEO of Mulberry said, “We’re delighted to be opening our first store in Germany. We chose Berlin for the rich culture between the city’s history and its artistic heartbeat, we felt the city’s vibrancy and energy was the ideal complement to the Mulberry brand and our own heritage of craftsmanship and creativity. Europe is still a key growth market for Mulberry, so to open a store in a strong city location like Berlin is a significant milestone for our expansion plans in this region. Over the long term we want to see Mulberry extend its reach as a global luxury brand, known for its leather craftsmanship and English sensibility.”

To celebrate its arrival in the city of Berlin, Mulberry has collaborated with respected Berlin artist Frank Hülsbömer, who has created a bespoke installation in a dedicated in-store space. The piece is based on the brief of ‘design and craft’ and uses shards of vintage glass and light to create a kinetic art installation, which will be in residence for the first part of the summer. Other in-store design touches include Bocci pendant lights and Lee Broom crystal globe light fixtures.

The store stocks men’s and women’s leather bags and accessories, as well as seasonally changing women’s accessories, shoes and ready-to-wear. Mulberry in Berlin also has a retail exclusive: a Willow Tote in Biscuit Brown Alligator, the only one of its kind in the world.

 Check out the beautiful store interior here: