ECCO recently added two new lines, SOFT 7 and Chic Aesthetics, to their 2015 women’s collection. A new interpretation of classics, the SOFT 7 collection captures the essence of urban life. With its black and white contrasts, preppy-clean yet sporty street look and conscious ideals, it represents fashion history. The style identifies with true global citizens, displaying common aesthetics and values that transcend borders. A combination of SOFT 7 leather sneakers and tracksuit-inspired jackets endorses the cool, laid-back urban vibe.
The sneaker trend has never been bigger, and ECCO SOFT 7 takes on the style with the perfect mix of function and style. The ECCO SOFT 7 comes in multiple urban remixes of black and white, with thick white soles as the mainstay. The shoes feature super-soft leathers and flexible soles, and pair strikingly well with just about all your casual looks.
The Chic Aesthetics line is the feminine take on men’s fashion. Born in the streets of Paris and fused with inspiration from the Nordic minimalist design tradition, this style has been adopted by fashion icons and young intellectuals alike. ECCO complements the comfortable, loose clothing with chic, durable shoes and feminine bags. Chic Aesthetics celebrates the young, modern, independent and intellectual urban woman. Always unpretentious, always in style.
ECCO is available at The Gardens MidValley, Suria KLCC, Pavilion, IOI City Mall, Gurney Paragon, Dataran Pahlawan and selected Parkson and ISETAN outlets.