This holiday season, GUESS reveals its new ad campaign shot in Japan by acclaimed photographer, Chen Man. Set against the breathtaking backdrops of Mount Fuji and the fields of Tokyo, it blends Eastern and Western cultures that juxtaposes traditional Japanese surroundings against GUESS’ apparel and accessories.
Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by Chen Man, the Holiday 2014 campaign features GUESS Girls Megan Williams and Karmay Ngaia.
The journey begins with the GUESS Girls practising Japan’s traditional martial arts, Kendo. As the journey unfolds, the GUESS Girls enjoy a Japanese tea ceremony set against a backdrop of rich foliage in vivid red, magenta and pink hues. The models are also seen travelling by rickshaw and posing alongside Japan’s emblematic fish flag. Finally, the GUESS Girls accessorize red mini-dresses with traditional paper parasols for an afternoon picnic, where beautiful cherry blossoms are seen.
Styled by fashion editor and stylist, Satoshi Hirota, the images feature stand-out pieces from the GUESS holiday collection. Bold red and black colour combinations, and head-to-toe sleek leather silhouettes offset shadowy outdoor scenes. As the scenery softens, so does the clothing. Pastel-coloured garments, classic denim jackets, and chambray button downs complement the vibrant colours of the landscape.