Michael Kors just announced its first ever street style campaign, The Walk, an interactive shoppable experience led by four awe-inspiring fashion influencers; Solange Knowles, Soo Joo Park, Nina Agdal and Princess Olympia of Greece.
Photographed by renowned street style photographer Tommy Ton, the four fashionistas look phenomenal while showcasing the new Michael Kors handbags and the Fall 2016 ready-to-wear collection with their own unique take on New York City style.
Nina Adgal dons the Isadore Satchel, perfect for ladies on the go. Dreamed up as a polished answer to the season’s festival sensibility, the Isadore Satchel is equal parts functional and fabulous with a refined nod to bohemia.
Princess Olympia of Greece donning the Brooklyn Saddlebag. Fashioned after a guitar strap, this statement equestrian essential is finished with a festival-ready appeal.
#SidewalkSpotted: Solange Knowles looking uber cool. Inspired by the iconic style of Warhol-era factory girls, the Brooklyn Crossbody epitomises downtown cool with its glamorous grommet hardware and appliquéd strips of leather.
#SidewalkSpotted: Soo Joo donning The Brooklyn Feed Bag. Designed to mimic an equestrian staple that holds grain for horses, the Brooklyn Feed Bag takes a music festival turn for fall, thanks to a wider, guitar-inspired strap.
The interactive experience on MichaelKors.com includes a dynamic, shoppable, influencer- and user-generated content component built in collaboration with enterprise social technology platform Sprinklr.
Fans can participate by posting street style snaps of themselves wearing Michael Kors on Instagram and Twitter with the hashtag #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform.