For its latest Spring Summer 2016 advertising campaign, Jimmy Choo appointed a new creative agency, Laird + Partners, and this new creative direction builds a refreshing visual identity for the iconic British fashion label.
Overseen by Creative Director Sandra Choi, this campaign illustrates the modern Jimmy Choo man and woman; they exude natural radiance and charm that comes from confidence and being self-assured.
Set against the Californian sunlight and blue skies, Jimmy Choo’s SS16 campaign reflects the upbeat and carefree spirit of the collection. Shot in Los Angeles by photographer Cass Bird, Nadja Bender fronts the women’s campaign whilst David Alexander Flinn is the face of the men’s campaign.
Check out Jimmy Choo’s official website for more updates from the brand.