Cola-Cola celebrates its 80th year in Malaysia and Singapore with the launch of its new “One Brand” strategy that unites Coca-Cola, Coca-Cola Light, and Coca-Cola Zero for the first time under one global creative campaign, “Taste the Feeling”.
The “One Brand” approach marks the beginning of an important growth strategy for Coca-Cola. This was announced by Gill McLaren, General Manager of Coca-Cola Malaysia, Singapore and Brunei; Stephen Lusk, Chief Executive Officer of Coca-Cola Bottling Investment Group Malaysia, Singapore and Brunei.
The “One Brand” strategy comes to life in the in the “Taste the Feeling” global campaign that uses universal story-telling and every day moments to connect with consumers around the world. It also highlights the company’s commitment to choice; allowing customers to choose a Coca-Cola that complements their diet and lifestyle.
“Taste the Feeling,” is rolling out across all markets globally. In Malaysia, the campaign will be brought to life through a number of elements, including television commercials, music anthems, on-the-ground “Taste the Feeling” activities, customisable interactive digital experience, and more.
“Taste the Feeling” will replace “Open Happiness”, which has been Coca-Cola’s marketing tagline in the last seven years.
To learn more about the campaign, visit “Taste the Feeling“.
