Fans of Ribena’s tasty drinks are sure to love their brand new tropical flavour of pineapple and passion fruit! The blend was preferred far and wide by consumers during a taste test, and is sure to be a hit amongst the Malaysian public. The tangy citrus taste is perfect for a refreshing summer drink. For 75 years Ribena’s brand has stayed strong, and hopes to gain new fans when they introduce this exciting new addition to their Vitamin C packed beverages.
Ribena is also introducing four ‘Champions of Goodness’ to launch their new drink, which include recording artists Fuying & Sam, Hafiz Suip, and Uriah See, who all plan to blend the power of music with Ribena’s new campaign. A new MeleaTOP series will be launched in August, which shows Hafiz Suip and Uriah See as they travel around Malaysia to find unique and musically talented Malaysians while introducing the punchy taste of Ribena® Pineapple & Passionfruit. The series will be available to watch on Astro Ria, Astro Ria HD, and Astro Hitz. Musical group Fuying & Sam will also be featured in a rockin’ new music video which celebrates the brand’s new tropical drink.
Ribena® Pineapple & Passionfruit 500ml fruit drink will be retailing at RM3.00 and be available nationwide, so grab a bottle and taste the sweet flavours of summer today! To find out more about Ribena’s daily updates, be sure to ‘like’ their Facebook page.