Once again the brand with the three-stripes unites with one of the planet’s brightest rising stars: muse, actress, style icon and musician – Rita Ora.
Directly influenced by Rita’s passions and creative inspirations, this new collaboration is alive with fresh thought and at the forefront of the season’s trends. Every item brings Rita’s own personal style and passion to the core as custom prints and bright colourways sit shoulder to shoulder with on trend fabrics and cuts.
Echoing her own unstoppable nature, Rita has long been drawn to the energy and power symbolised by the dragon in Asian culture. Conveyed in fire reds and flame yellows, the dragon is the perfect representation of Rita’s defining qualities of strength and power and her respect for good fortune. Timeless basketball styles inspire the silhouettes of this dynamic, powerful pack, while creating a bridge between Western style and Eastern culture.
For this latest collaboration with Adidas Originals, Rita takes classics such as the Superstar sneaker, and plays with bold graphics against re-imagined shapes for a collection that is daring and vibrant.
Elegant, mysterious and inspiring, the delicate tendrils of smoke given off by fragrant incense influence the billowing graphic of the Smoke collection. Created by Rita Ora in collaboration with Adidas Originals, the mood is quietly confident, opulent and edgy. Drifting organza overlays float over sleek tricot, on voluminous relaxed fits, enveloped by clouds of soft French terry as a bold yet graceful all over graphic infers rhythmic stimulation across high performance and street ready design. Unfurling across a wispy Tank Dress and even the iconic Superstar sneaker, Smoke inspires and motivates with gentle force.
The Rita Ora x adidas Originals collection is now available at the following Adidas Originals Concept Stores:
Adidas Originals Midvalley (Ground Floor)
Adidas Originals Pavilion (Level 4)
Adidas Originals KLCC (Level 3)
The collection is also available online. For more information, please visit Adidas official website.