LINE, one of our favourite social networking platforms, has launched its new reward programme, LINE Mileage, exclusively for fellow Malaysians. Simply by chatting via LINE, users can enjoy exciting privileges from lifestyle brands including Starbucks, Chatime, Zalora, Lazada and more.
For every message sent via LINE, whether text, stickers or sticons, users will receive 1 Friendship Point to be accumulated into their BCARD and redeemed for rewards. If you’re new to LINE, you’ll receive 300 Friendship Points which is equivalent to RM3 (until 26th April 2015)!
LINE has also introduced popular Korean celebrity, Lee Kwang Soo, as the face of LINE Mileage in Malaysia. Lee has starred in a series of comical TVCs specially for LINE Mileage and his fans would also be able to enjoy a hilarious behind-the-scenes video clip (watch it below!).
“I am glad to be able to meet my fans in Malaysia through this great opportunity with LINE Malaysia. Hope everyone gets to enjoy the most exciting benefits through LINE Mileage while chatting on LINE!” said Lee Kwang Soo.
Here’s how to participate and earn your Friendship Points:
Step 1: Send one LINE message to your friends to receive 1 Friendship Point. (1 LINE Message = 1 Friendship Point) *T&C Apply
Step 2: Go to your Friends tab and click on Brown bear on the bottom right hand corner. Then, enter your BCARD account number.
Step 3: Once you have collected 1,000 Friendship Points, transfer it into your BCARD.
Step 4: Redeem your BCARD Points and start enjoying rewards from numerous brands!
It’s easy, right? Start chatting on LINE and get rewarded now!
Don’t have a BCARD? Get one for free at these locations. For the full list of merchants involved with LINE Mileage, click on this link. To stay updated with the campaign and obtain more details, kindly access LINE’s website or Facebook page.
