French beauty brand L’Occitane’s holiday collection is named Arlésienne, after the French town of Arles. The collection is an all-pink assault on your senses that’s inspired by the women of Arles, characterised by her radiant beauty and free spirit, touching the lives of everyone around her. The likes of Van Gogh, Picasso, Mistral and Bizet have made her their muse and this Christmas, L’Occitane has too.
The Arlésienne collection is a floral symphony inspired by three flowers that reflect the story of the Arlésienne and each flower has been chosen to represent her character – the mystery of violet, the grace of rose and the fiery temperament of saffron. The extensive range includes an EDT, Body Oil, Beautifying Powder, Shower Cream, Beauty Milk, Velvet Hand Cream, Perfumed Soap, Solid Perfume, Lip Balm and Hair Mist.
To capture the mystery of the Arlésienne woman, L’Occitane released a whimsical video that we think is incredibly well made, not mention, visually stunning. Check it out below:
It’s the perfect season to launch such a lovely collection, so if you’re looking for a Christmas gift idea, we absolutely recommend this range!
At the media launch that took place in October, we were treated to a myriad of fun activities such as art jamming and photo booth sessions. Check out the gallery below: