Don’t let this watch fool you with its simplicity, this timepiece will surely make a statement.
Victorinox Swiss Army officially launched their latest collection, I.N.O.X., to celebrate the 130th anniversary of its parent company in style. Ms. Kuang Ming Woon, General Manager of FJ Benjamin said that, “Victorinox Swiss Army Watch is very proud to introduce to Malaysians a trailblazing new innovation that pays tribute to the 130-year history and industrial expertise of the brand.”
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife.
A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand. Mr. Francois Nunez, Product Director of Victorinox Swiss Army Watch explained during his presentation that an exceptional celebration requires an exceptional watch.
“I.N.O.X. demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. The number, 130, was not chosen randomly. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance,” said Nunez.
To locate an authorised dealer store of I.N.O.X., please visit Victorinox official website.
