Just a few weeks ago, Oreo celebrated International Family Day (15th of May) with the “Better Together with Oreo” campaign.
In conjunction with the campaign, Oreo hosted a casual session with a panel of celebrity Malaysian mothers including local personality, Sheahnee Iman Lee and renowned actresses and TV personalities, Cheryl Samad and Daphne Iking as well as Jean Ler, Head of Biscuits, Mondelez Malaysia.
Jean Ler, Head of Biscuits, Mondelez Malaysia, said “Family bonding and togetherness are at the core of Oreo’s values, and this year Oreo wants to continue being part of the effort to bring Malaysian families closer through our sentiment to disconnect to reconnect. Oreo is no stranger to celebrating families, be it mothers, fathers, daughters and sons. We champion the celebration of family togetherness, and hope with this campaign, families nationwide will be empowered to spend real bonding moments with their loved ones.”
Oreo has also worked with Sheahnee Iman Lee, Cheryl Samad and Daphne Iking to create a video to spread the important message of unplugging and engaging in real connections, in order to draw families closer. The video extensively recounts the important moments that define their personal relationship and the little quality time spent between them and their children.