LINE has launched Official Accounts for three Malaysian celebrities, Neelofa, Nazim Othman and Fizo Omar. These new Official Accounts will enable LINE users to befriend these rising stars of Malaysia and communicate directly with them on LINE. Fans can follow their updates and interact with them in real time during ‘On Air Mode’, where they can read and respond to messages from LINE users.
The mobile messaging platform has attained exponential growth since its launch in June 2011, with a record number of 200 million users worldwide and ranked as the number 1 app in the free app category for 47 countries, including Malaysia.
“The addition of the three new celebrities on Official Accounts is in line with our ambition to grow our user base in Malaysia and strengthen the emotional connection with users as we evolve to become a true Smartphone Life Platform. It represents a big part of LINE’s continuous efforts in delivering localised user experience, content and services to make LINE relevant to users not only from all over the world, but also in Malaysia,” says Simeon Cho, General Manager of Global LINE Business, LINE PLUS Corporation.
These three rising Malaysian celebrities also recently filmed a series of four LINE TV commercials as they unveil their personality and interaction as buddies, as well as rivals too. The LINE TV commercials premiered on local television channels on 12 July 2013.
Recently, LINE has released a set of eight (8) special limited edition Ramadhan stickers for Malaysians users in conjunction with the blessed Ramadhan fasting month and upcoming Hari Raya Aidilfitri celebrations.