Unconventional, unique and ambiguous – that has been the cornerstone of Carlsberg’s epic ‘Where’s The Party’ events ever since its launch. Kicking off in Sweden, this global phenomenon has gained traction amongst music buffs that love a good party but have no clue where it is happening, who is performing or what to expect.
Born out of the need to produce and offer loyal Carlsberg fans the ultimate party experience, the mystery event hones in on consumers’ natural fascination with the unknown and challenges the curiosity of everyone who constantly craves excitement.
This round, Carlsberg plays hosts to the third instalment of ‘Where’s The Party’ featuring cutting edge staging, infectious vibes all with a Carlsberg twist. The massive showcase presents a mega line-up of acts specially assembled and consisting of local heroes to fantastic music gurus from around the world and fans are encouraged to step-up and discover their adventurous streak as they venture towards the unknown.
Geared to knock punters off their feet, Carlsberg’s ‘Where’s The Party’ series will see its best adventure yet and consumers can track the thrilling escapade by logging onto https://www.facebook.com/Carlsberg
