Passion & Beyond, a leading K-Beauty brand known for its commitment to ethical and eco-friendly practices, has officially entered the Malaysian beauty market with the launch of its Angel Aqua Line. This marks a significant milestone for the brand as it expands its global footprint and introduces Malaysians to a new era of sustainable and skin-loving beauty products.
Established in 2005, Passion & Beyond ensures that beauty is not only skin-deep but also extends to environmental and ethical considerations. With a portfolio of products that adhere to 10 eco philosophies for sustainable living, all products are vegan-certified by the Korean Agency of Vegan Certification and Services.
The highlight of Passion & Beyond’s debut in Malaysia is the introduction of the Angel Aqua Line, a super-sized collection that combines affordability and size in one comprehensive eco-friendly package for skin hydration needs.
Hydration at its Purest
Designed for all skin types, for those with dehydrated, sensitive, or combination skin—the skincare line boasts a lightweight and ultra-mild skincare formulation that is both gentle on the skin and powerful against irritants. The Tri-SAP Complex—enriched with essential nutrients and minerals from birch tree sap, bamboo sap and vine sap—works synergistically to moisturise, reduce inflammation, and purify the skin.
Harnessing the powerful soothing benefits of wild chervil harvested in the pristine Ulleung Island, combined with madecassoside, the Angel Aqua Line provides deep soothing effects and anti-inflammatory benefits. LG Household & Health Care Ltd’s researchers cultivate the ‘Beauty Botanic Farm’ on the island to obtain the optimal condition of wild chervil, showcasing its commitment to sourcing ingredients sustainably. The formula also improves the skin’s oil-water balance for a stronger skin barrier.
For those looking for moist and soothing skincare products, the Angel Aqua Line offers a wide range of products that complete your skincare routine regimes.
The Angel Aqua Moisture Toner serves as the first step towards hydrated and healthy skin. This toner, formulated without harmful additives such as artificial colourants and parabens, not only preps the skin but also gently removes impurities from the pores. In the realm of noncomedogenic moisturization, the Angel Aqua Moisture Cream shines. This gel cream delivers 24-hour lasting maximum hydration—a lightweight yet potent solution that effectively soothes irritated skin. Its versatility is evident, serving as both a soothing overnight sleeping pack and a refreshing cooling pack for an instant skincare boost.
Angel Aqua Moisture Barrier Toner is a crucial starting point for those in pursuit of healthy, radiant skin. Enriched with PHA and ceramide, this multitasking toner excels in providing simultaneous exfoliation, brightening, and strengthening of the skin barrier. Crafted without 16 harmful additives and artificial fragrances, the Angel Aqua Barrier Cream is a velvety cream that delivers an impressive 100-hour deep moisturisation that permeates the 10th layer of the skin.
Those with sensitive skin may opt for their Cica Calming Ampoule, blended with Centella Asiatica and panthenol to improve skin condition by protecting skin layers from external stimuli and the Cica Cream helps to soothe and moisturise, providing concentrated care to relieve irritated and sensitive skin.
To complete your skincare regime, the Angel Aqua Line also offers sun care products such as Moisture Sun Cream, a hydrating sunscreen with a clinically proven cooling effect to protect the skin from the scorching sun. It lowers skin temperature by 4.2°C right upon application and is developed to be a hybrid sunscreen for optimal texture and sun protection effect. For those seeking sun protection with additional functions to naturally brighten the skin complexion with a pink shade, the Tone Up Sun Cream helps maintain a smooth skin tone and texture for 12 hours.