German luxury fashion house, MCM, introduces its first-ever fragrance for men, MCM ONYX Eau de Parfum.
Synonymous with the powerful gemstone, MCM ONYX inspires energy, empowerment, and strength. A futuristic woody fougère born from the fusion between luxury craftsmanship and new-tech perfumery, the scent nurtures confidence and personal convictions – inviting you to dare to make a statement!
Inspired by the brand’s iconic Stark backpack, MCM ONYX reimagined the original MCM award-winning fragrance bottle design in a modern, yet refined colourway, clad in black and dark grey Visetos paired with gunmetal accents.
Sabine Brunner, President of MCM stated, “This design is at heart of MCM DNA, epitomizing the free spirit of travel. We are excited about this new fragrance that takes our tribe of 21st century digital nomads on a transcending journey from ingredient to sentiment, fragrance to feeling and note to emotion.”
The MCM ONYX scent emerges with a burst of striking fresh ginger and spices, a compelling yet individualistic accord carrying slightly earthy but smooth notes. At the core, crisply aromatic lavender arises, blurring the borders between fresh and floral, innovation and tradition. Beaming with light, ONYX’s woody notes leave a trail of incandescent warmth contrasted with an added long-lasting minerality.
Senior Perfumer Clément Gavarry of Firmenich, artisan of the fragrance, said, “When I was working on MCM ONYX, I wanted to ensure it captured the essence of freedom in a fresh and modern way. The scent’s effervescent notes of spices and ginger, along with fresh lavender and warm woods encapsulate the feeling of being unstoppable.”
A responsible creation, MCM ONYX’s vegan formula is made of over 79% biodegradable ingredients and over 89% of its ingredients are created using green chemistry principles – both key for a more sustainable fragrance future. Over 72% of its sustainably sourced Naturals Together™ ingredients make a positive social impact on local communities all over the world. Key ingredients include:
Top Notes: Ginger, Pink Pepper, Grapefruit
Middle Notes: Lavender NaturalsTogether™, Basil, Violet Leaf
Base Notes: Vetiver NaturalsTogether™, Clearwood®, Tonka