Just prior to this year’s highly-anticipated 11.11 Sale, mega e-commerce platform Lazada held a LazMall Gala Dinner 2022 at the EQ Hotel Kuala Lumpur. The event celebrated LazMall brands and partners; affirmed Lazada’s continued investments in LazMall; and highlighted its impressive milestones. The night kicked off with a speech by the CEO of Lazada Malaysia, Alan Chan, who said that Lazada is excited that LazMall brands and other sellers are part of a re-energized e-commerce vision.
The e-commerce leader wants to bolster its efforts to assist LazMall brands and sellers in expanding their presence and connecting with consumers via the platform’s innovative tools and solutions to accelerate growth and engage the right audiences. In addition, Lazada has introduced new features to improve the consumer shopping experience and expand brand offerings to their customers.
LazMall Priority Delivery
LazMall Priority Delivery is an option that allows consumers to have their items delivered in a shorter amount of time for added convenience. For even more added value, the platform is expanding their free shipping offers.
Virtual Try-On
Virtual Try-On (VTO) allows users to try on beauty products in real time with accurate results, allowing brands to provide a personalised and ultra-realistic virtual shopping experience. (VTO) has a variety of functions that allow customers to select and try on products like eyeshadow, eyeliner, foundation, and blush from wherever they are.
Try & Buy
Try & Buy allows shoppers to try out sample-size products for free or at low prices before committing, and LazMall Store Membership allows users to enjoy exclusive benefits and receive updates on deals and offers from their favourite LazMall stores.
As the night’s guests were treated to a four-course dinner at the EQ Hotel, Lazada expressed its gratitude to LazMall partners by recognising high-performing brands, and presented awards in a variety of categories. Each award’s winner is listed below:
| Brand Partner Of The Year | L’Oreal Malaysia |
| Outstanding Achievement Award | The Estée Lauder Companies Malaysia |
| Most Popular Grocery Brand Partner | Nestlé |
| Most Popular Fashion Brand Partner | Nike |
| Most Popular Baby & Toy Brand Partner | The LEGO Group |
| Most Popular Electronic Brand Partner | Xiaomi |
| Most Popular Lifestyle Brand Partner | AKEMI |
| Most Popular Health & Beauty Brand Partner | Beiersdorf |
| Marketing Excellency Award | Pediasure |
| Rising Star Award | Prism+ |
| Most Popular Homegrown Brand Partner | Signature Market |
The awards recognise LazMall’s collaboration and growth alongside valued brand partners which have displayed achievement in the online retail landscape, as well as their efforts to establish trust in e-commerce shopping experiences and boost the industry’s growth.
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