Any Indian in Malaysia would tell you that the greatest place to buy sarees, fabrics and other traditional clothing is in India. But as of right now, you don’t need to travel to India, because a major store for traditional South Asian clothing has just opened in Malaysia.
Yeshan Sarees, a local ethnic Indian fashion house, has unveiled its first flagship store at Pavilion Bukit Jalil. Featuring a rich collection of ethnic attire set against a backdrop of custom-made furniture, this store marks the first ever physical outlet in a shopping mall for a Malaysian Indian ethnic fashion brand. Built with passion for the timeless beauty of Indian heritage and textiles, Yeshan Sarees places special care on authenticity to offer customers a genuine experience unlike any other.
The Space: The Palace
The 1,100-square-foot flagship store, known by its founders as The Palace, is located on Level 2 of Pavilion Bukit Jalil and is designed to reflect the opulence of mediaeval Indian palaces. Dream Design Worldwide (DDW), a global interior design company highlighted in the New York Times, conceived and created the store.
Magnificent teak double doors draw visitors into the main space, beautifully furnished with terracotta tiles, Persian silk carpets, Mughal lamps, 8ft tall peacock carved panels and an antique golden handcrafted peacock settee. Paying homage to diverse heritage, the handpainted ceiling is an evocative depiction of classic Indian icons such as the Taj Mahal and the Bengal tiger. Taking centre stage among the opulence are dazzling crystal chandeliers and an intricate hand-painting of a bridal lehenga.
The Wares: Proudly and Yeshan Sarees
The flagship outlet opens up into two wings. The first is Yeshan Sarees, the brand’s namesake collection of ready-to-wear ethnic clothing like sarees, lehengas, and kurtis; the second is Proudly, a bespoke luxury couture line newly launched in celebration of the flagship store opening.
Yeshan Sarees and Proudly are bootstrapped start-up brands by two best friends, Mir Momin and Yessh Ravin. Moving forward, Yeshan Sarees is looking to expand its presence across Malaysia and globally, hoping to become one of the leading brands for artisanal ethnic Indian culture wear, bringing forth some of the most trendsetting collections of dresses, sarees and lenghas.
Proudly specializes in elegant bridal and evening wear, made with intricate embroidery and lavish embellishments inspired by ethnic Indian fashion. Using silk handloom weavings and various styles of traditional handwork such as zardozi, dabka, and kantha, Proudly is the epitome of lavishness, each stitch an embodiment of exquisite artisanal craftsmanship featuring opulent Kanjivarams, intricate Banarasi Katans, eloquent handwork lehengas and more artisanal crafts.
This luxury line operates on a custom-made-to-order basis, allowing customers to personalise each piece to the finest detail whilst enjoying the delicate details of the master artisan who made the craft. This ensures that every inch is tailored to the customer’s imagination.
To commemorate the grand launch of both Proudly and the Yeshan Sarees store, the brand also hosted a unique local ethnic Indian fashion show featuring 12 of its high-quality ethnic Indian-inspired pieces across both brands. The fashion show featured 12 models, including local fashion icons such as Priyaa Simmi, Mrs Malaysia World 2019-2021.
Head down to Yeshan Sarees to shop some amazing Indian attire. Check out their website and follow them on Instagram for more updates.
Level 2, Pavilion Bukit Jalil
More on fashion? Read: