Shiseido is officially 150 years old! As part of their anniversary celebration, Shiseido Asia Pacific has debuted its first digital ambassador partner, SHI, to “Beautify the Future” through an exclusive campaign with pioneer e-commerce platform Lazada in Southeast Asia.
In support of gender equality and women’s empowerment, SHI will encourage consumers to shape a more beautiful future by spreading the message of diversity and inclusivity, instilling confidence, positivity, and wellness in people everywhere. Shiseido has partnered with non-governmental organisations (NGOs) such as Daughters of Tomorrow, Care International, and WOMEN:girls to fund programmes aimed at achieving financial independence and providing mentoring opportunities as part of this initiative.
With a purchase of Shiseido, NARS, Issey Miyake, Narciso Rodrigues, or Anessa on LazMall, a portion of the sale proceeds will be donated directly to these NGOs. WOMEN:girls is a cause-driven NGO that was founded to assist women in realising their potential as role models, and to develop children to become agents of change.
“The fight for equal opportunities for women and children is a long and arduous journey. It is an honor to have a world-renowned brand partnering with us for this cause and supporting us in moving the needle for our beneficiaries,” says Izza Izelan, Executive Director of Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls). “The contribution will go into nurturing children to become changemakers in their communities in alignment with the United Nation’s Sustainable Developmental Goals as well as the vision of our organization of giving children and women the agency to chart a better life for themselves and those around them.”
“This year is an extremely special year for Shiseido, as we mark 150 years of beauty innovations for a better world. The launch of our first digital ambassador SHI is therefore a fitting tribute to our progressive and innovative mindset over the decades, as we champion and create a better world for all women and girls through beauty,” shares Juliana Chu, Digital and Ecommerce Vice President, Shiseido Asia Pacific. “I am delighted to affirm our strong partnership with Lazada in celebrating our special 150th year milestone, even as we strive to be the world’s number one skin beauty company to realize an inclusive society and to spread joy through our beauty innovations.”
This campaign runs across six Southeast Asian markets, including Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Customers can shop for goods at the brands’ official LazMall flagship stores, while also supporting their favourite Shiseido products to create a better future through beauty.
This online campaign also includes exclusive super saver deals and bestsellers across Shiseido’s multiple brands on a dedicated campaign page on Lazada from now to October 14. Customers will also be introduced to Shiseido’s story and learn more about SHI while shopping on LazMall via this campaign site.
Campaign’s Exclusive Deals & Discounts!
Shiseido is offering up to 61% off your favourite skincare products, as well as additional 10pc gifts worth up to RM473. Be one of the first 150 customers to receive additional gifts!
NARS is offering a total of 6 event exclusive sets, and additional gifts with purchase and savings up to 37%, exclusively on Lazada.
Issey Miyake & Narciso Rodriguez
Celebrate their 150th anniversary with exclusive RM150, RM215 and RM315 offerings, as well as a variety of gift sets, additional store vouchers, and gifts with purchase!
Anessa is offering a 4-pcs gift set worth RM108 with savings up to 44%. Early birds get additional gifts!
As part of the campaign, an exclusive limited-edition trial kit worth RM163 will be made available for consumers as a gift-with-purchase with a minimum spend of RM250.
Visit Shiseido Lazada Malaysia to discover all the amazing deals that await you. Also, check out Shiseido, NARS, Issey Miyake, Narciso Rodriguez & Anessa‘s official Instagram pages for more information!
More on deals? Read: