Besides K-pop taking the world by storm, and K-cuisine scratching our gastronomic itch, K-beauty has been conquering the world with its one-of-a-kind products. South Korean makeup and skincare brands are now creating major trends in the beauty community, and their innovations are setting the standards in the industry.
There are already so many Korean beauty brands in Malaysia – but you’d be surprised to learn that we’ve only been exposed to the tip of the iceberg. If only there was a beauty chain, much like Sephora, dedicated to selling Korean beauty products for us to splurge on…
Enter Under Water, your next K-beauty haunt filled with all things Korean – from cosmetics to skincare. Under Water is a concept store bursting with a wide range of cosmetics and skincare brands mainly from Korea, as well as Japan. Using the concept of a submarine, Under Water’s motto is basically “inviting you to join us on an adventure – jump into the water and become a new YOU”.
When you enter an Under Water store, you’ll discover an endless array of Korean beauty lines and products that’ll turn you into a beautiful person once you leave. It’ll be a beauty retail experience unlike any other.
Below are some of the brands that Under Water currently carries:
Makeup
Peri-Pera
Peach C
Merzy
Moonshot
Skincare
Goodal
WELLAGE
#OOTD
HEIMISH
Shop at Under Water at Pavilion Kuala Lumpur, Outpozt @ SkyAvenue Genting Highlands or online at Wooh’s website!
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