Gone are the days when people would apply just any product onto their skin without reading the ingredients list! That’s because nowadays, customers are generally more health and environmentally conscious, which influences the products they choose to include in their skincare regimens. Introducing the new ultra clean, vegan and cruelty-free skincare brand made in Malaysia, developed in Australia – Glow Gen.
True to their motto “Fuss-free skincare for fussy skin”, Glow Gen aims to take out the stress of caring for sensitive skin. Anyone with sensitive or breakout-prone skin knows that following a new skincare trend can be hit or miss. Glow Gen takes the guesswork out of picking topical treatments and active ingredients to help those with sensitive skin-types achieve glowy, optimal and sustainable skin health without the drama.
Founded by Australian-Malaysian couple, Ruth and her husband Kevin Lim, Glow Gen’s two products meet her sensitive skin needs.
“My skin went nuts after I moved to Malaysia to be with my husband during the pandemic owing to a mix of masks, changes in climate, and other factors. I did everything for 18 months to control the breakouts, including medication, facials, and consultations with a skin specialist, but none of it worked. So I drew on my beauty industry experience to design a solution that really ticked all my boxes,” Ruth said.
What sets Glow Gen apart is that they don’t promise overnight miracles, make misleading claims or aggressive use of active ingredients. Instead, they take a balanced and steady approach to beauty. Glow Gen is free of common skin irritants, allergens, added fragrances, and animal-derived ingredients that are known to cause skin reactions and allergies.
Glow Gen’s dermatologist-approved formulas for sensitive skin are powered by the gentlest blemish-fighting active ingredients that have demonstrated benefits in clinical trials. As an homage to the founders’ Malaysian and Australian roots, Glow Gen’s formulations also combine the best of both worlds, including effective and environmentally-friendly ingredients like mangosteen and hibiscus from Malaysia, as well as tea tree and kakadu plum from Australia.
Recently, they launched their first range of products – the Glow Gen Balancing + Perfecting Serum and Pink Clay Purifying Facial Mask. Their products can be easily incorporated into any skincare lover’s regimen, without replacing essential skincare products you already love. Here’s the line-up:
Balancing + Perfecting Serum 30ml (RM65)
The best that nature and science has to offer. Niacinamide and Salicylic Acid are added to the lightweight serum that balances sebum production and fights blemishes. Formulated with Kakadu Plum extract, which is rich in vitamin C and antioxidants to support skin radiance and brightness, and a small amount of hyaluronic acid for added hydrating effects.
Pink Clay Purifying Facial 50g (RM85)
With French Pink Clay as a base, this wash-off pack cleanses and detoxifies the skin. Formulated with mangosteen and hibiscus flower extract to soothe and brighten the skin, and hyaluronic acid for an extra boost of hydration! This is rare for clay masks to have, since they tend to leave a dry and tightening sensation on the skin.
Essential Mask Brush (RM20)
Apply like a pro with Glow Gen’s Essential Mask Brush. This dual-headed brush is designed to make mask application and removal a breeze. Featuring ultra-soft silicone brushes to break away the clay’s surface on the skin during removal and gently exfoliate when desired.
Beauty Bag (RM30, Free of charge with the purchase of 3 products!)
Soft to touch, water-proof and made out of 100% pure cotton terry. This beauty bag comes free of charge with the purchase of all 3 products!
Glow Gen is available for purchase online via their website and Shopee. Glow now, pay later with Atome.
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