Burberry recently unveiled the ‘Kris Wu Edit’, a collaboration with the Chinese musician, actor and the brand’s new ambassador.
Comprising five specially curated Burberry looks and showcased in a campaign starring Kris himself, the ‘Kris Wu Edit’ features the actor’s favourite pieces from Burberry’s current collections. This includes a Burberry trench coat tailored from English-woven cotton gabardine, a regimental cashmere coat, sports striped knitwear, the iconic Burberry Scottish-woven cashmere scarf and accessories including a monogrammed version of The Rucksack.
Shot in London, the campaign was revealed this morning on Burberry’s Sina Weibo, WeChat and YouKu platforms and will run until January 2017. The ‘Kris Wu Edit’ has already launched in selected outlets and on Burberry.com.
“I’m so thrilled to be officially joining the Burberry Family. Burberry is such a great British brand which has this amazing combination of heritage and innovation. It is a pioneering brand which always keeps moving forward to bring changes to the fashion industry, something which started from the brand’s founder of Thomas Burberry and which exists still today under Christopher Bailey. I was given full freedom with this collaboration, and it has been a really incredible experience.” said Kris Wu.
Burberry has a longstanding relationship with Kris, which most recently includes Kris’s runway debut closing the brand’s menswear show in January this year and his attendance at the brand’s first direct consumer show at “Makers House” in London in September.
Watch the ‘Kris Wu Edit’ here:
https://www.youtube.com/watch?v=YhZtuvZp84A
For more news and updates on Burberry, visit the Burberry website.
