Saturday, September 13, 2025
  • About Us
  • Careers
  • Advertise
  • Contact Us
LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
No Result
View All Result
LIPSTIQ
No Result
View All Result
LIPSTIQ
No Result
View All Result
Home Food & Drink

Penfolds Ventures Beyond & Offers Pop-Up Experience At Pavilion KL!

by Lipstiq Desk
June 6, 2022
62
SHARES
Share on FacebookShare on Twitter

For fans of Australian wine, Penfolds likely needs no introduction. Penfolds has been at the forefront of the Australian wine industry for almost as long as anyone in the country, with a history stretching back to 1844. The vineyards at Magill Estate in South Australia were created by the brand’s founders, Dr. Christopher and Mary Penfold. Cabernet Blends, Chardonnay, Durif, Pinot Noir, Riesling, Shiraz, and Tempranillo are among the many types and varieties offered by the well-known brand today.

Penfolds has revealed Beyond the Flavours, an engaging campaign that celebrates personalities who embody and share the Penfolds DNA – courage, determination and innovation. Beyond the Flavours is inspired by Penfolds’ core values and the company’s next worldwide theme, Venture Beyond. Venture Beyond is a global campaign that will be launched in Southeast Asia in stages later this month.

YouTube video

Penfolds has teamed up with chef Mauro Colagreco of Michelin-starred restaurant Mirazur to launch Beyond the Flavours. Colagreco, who shares the same DNA as the Penfolds, makes a docu-film on his life and how it relates to the Penfolds’ past. The docu-film made its debut on May 12, 2022 on the Penfolds website.

First Global Brand Thematic

Penfolds’ focus has been set on the future for 178 years. The voyage has been led by visionaries who have dared to innovate and break new ground. Curiosity pushes Penfolds winemakers to explore and journey ‘above terroir,’ exploring for new frontiers, new opportunities, and new worlds to help carry the brand ahead.

With the debut of the brand’s first global brand thematic – Venture Beyond – in 2022, Penfolds will embark on an unexpected, fascinating, and visually compelling journey into the world of space exploration. This new zone opens up a variety of fun activities and out-of-this-world activations aimed at capturing the attention of global luxury shoppers.

Pop-Up Experience In Malaysia!

In Malaysia, Penfolds will host activations that will lead up to Penfolds: Terminal 1844, a pop-up that welcomes all those who dare to meet the extraordinary to Venture Beyond. Held from 14th to 24th July, 2022 at The Connection in Pavilion Kuala Lumpur, Penfolds: Terminal 1844 will be a playful yet shareable sommelier-hosted series of sessions that harbours a futuristic twist where visitors can enjoy a flight of Penfolds’ ‘House Style’ wines with carefully appointed food pairings.

Whilst experiencing the ‘Venture Beyond’ theme at the pop-up, visitors will also have the opportunity to discover Penfolds limited-edition thematic gift boxes and customization services.

Check out the Penfolds pop-up at Pavilion Kuala Lumpur during its limited-time run from 14th to 24th July, 2022! For details, visit Penfolds’s website.

More on wine? Read this:

The Chamber Opens Door To World Of Wine & Spirits Connoisseurship

PenfoldsWine
Share25Tweet16Send

Related Posts

pexels.com
Wellness

6 Legit Benefits You’ll Gain When You Lose The Booze!

by Syahira Asyiqin
November 3, 2024

Now that we're in the month of November, many people who opted for a ‘Sober October’ will ditch the bottle...

Read more
Mental Health

Wine For The Mind: The Mental Health Benefits Of Red Wine

There's nothing more relaxing than winding down with a glass of red wine after a long, tiring day. If you...

Read more
by Vivian Rachel
October 19, 2024
Gordon Ramsay Bar & Grill
Food & Drink

Feast-ivities Are Afoot @ Gordon Ramsay Bar & Grill!

Nothing brings more joy to Malaysians than food (admit it!). As the saying goes: "Food brings people together", and a...

Read more
by Syahira Asyiqin
December 9, 2022
Booze

6 Ways To Crush The ‘Asian Flush’!

Got that lobster-red face after downing a few sips (or bottles) of alcohol? We'll tell you why. Tenor Gone are...

Read more
by Lipstiq Desk
November 2, 2022
Booze

Wolf Blass Offers A Toast To House Of The Dragon!

Get ready to drink in the splendour of mythical regions, as Warner Bros. Consumer Products and Australia-based Treasury Wine Estates'...

Read more
by Lipstiq Desk
November 1, 2022
Food & Drink

Penfolds Pops The Cork On Historic 2022 Collection

One collection, three continents. For the first time in Penfolds' history, its annual Collection release this month will comprise three...

Read more
by Lipstiq Desk
August 10, 2022
Food & Drink

Gordon Ramsay Bar & Grill Is Now Open At Sunway Resort, Y’all!

Fans of Gordon Ramsay know that he's a complete beast in the kitchen. From Hell's Kitchen to Kitchen Nightmares, watching...

Read more
by Syahira Asyiqin
June 21, 2022
Food & Drink

The Chamber Opens Door To World Of Wine & Spirits Connoisseurship

The Chamber recently unveiled its first flagship connoisseur's store at The Starhill, and bons vivants were amazed by the outlet's...

Read more
by Sonia Ho
May 13, 2022
Load More

network

about lipstiq

Copyright ©2025 Lowyat LLC. All Rights Reserved.

LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
We use cookies to improve your experience. Learn more