Folks have been spending a lot of time at home and adapting to the new normal over the past two years. Amidst the upheaval, the home has evolved into more than simply a place to live, work and rest; it has also become the foundations for improved health and wellness. With that in mind, CUCKOO is out to make a positive difference in our lives by developing revolutionary products, including a flagship water purifier and the brand’s first-ever air-conditioning line, to enhance our lifestyles.
While announcing this welcome news, CUCKOO also revealed another major development – Lee Minho, a living icon in South Korea who has received several honours for his acting career, has been named CUCKOO International’s newest brand ambassador! Lee MinHo will represent CUCKOO at #SAMASAMA with Malaysia’s current ambassador, Dato’ Sri Siti Nurhaliza, to encourage people to live happy and healthy lives.
“Lee MinHo and Dato’ Sri Siti Nurhaliza perfectly embody CUCKOO’s philosophy of going Beyond Standards. Their image, energy and passion fit well with our healthy brand appeal. We are thrilled to draw on their positive influence to bring the brand closer to our customers and broaden our reach to more Malaysians,” – KC Hoe (Hoe Kian Choon), CUCKOO International Founder and CEO.
‘Healthy Appliances,’ ‘Healthy Living,’ ‘Healthy Lifestyle,’ and ‘Healthy Home Care’ are four pillars of comprehensive offerings that CUCKOO International emphasises. Customers can incorporate health into their homes in a convenient and efficient way thanks to the latest improvements across the four Healthy Home pillars.
Healthy Appliances
CUCKOO International is expanding its Beyond Standards healthy appliance line, which include air purifiers, multi-cookers, and kitchen appliances, in addition to its renowned water purifiers and outdoor water filters. CUCKOO is unveiling an all-new flagship model, the CUCKOO TITAN Tankless Mild Alkaline Water Purifier, which incorporates CUCKOO’s groundbreaking and patented technology, which allows the water purifier to dispense immediate 100°C hot water.
The unique water purifier also has an IN & OUT Auto Sterilizing System that ensures both the water and the purifier are constantly clean, as well as sterilization water that can eradicate 99.9%* bacteria and even pesticides when used to wash vegetables and fruits.
The CUCKOO WARRIOR Mild Alkaline Water Purifier is the latest addition to the company’s new family of water purifiers. It’s the first mechanical water purifier with a sterilization function for the faucet, which successfully kills germs and prevents secondary contamination as water runs through the outlet.
Healthy Living
CUCKOO International is expanding its co-creation series to help people live better at home. The brand has announced a strategic cooperation with Fujiaire, a local air-conditioning manufacturer, to create the CUCKOO Vita-S Inverter Smart Air Conditioner. This cutting-edge device, which will be available this month, features a filtration system that successfully eliminates germs while also infusing the air with Vitamin C to preserve the skin and enhance general immunity.
The CUCKOO A-Series Mattress is now available in a super single size to give folks a bit more room for comfort, without losing more space in order to promote and ensure healthy sleep for everyone’s good health.
Healthy Lifestyle
CUCKOO International launched the WonderLab Group back in December 2021 as a strategic business arm to promote a more holistic approach to beauty and wellbeing. The WonderLab, WonderDewi, and BeauSiti x WonderLab brands are part of a larger business for this group that sells skincare, cosmetics, and nutritious drinks.
The Bel-aek Ageless Series, which uses the newest Korean technology called the Trio Black Complex™ to unlock the benefits of black rice, black sesame, and black bean, has been shown to help attain young and healthy skin. Last year, WonderLab introduced two new products to the Bel-aek Ageless Eye Cream and Bel-aek Ageless Sleeping Mask line, both of which are strengthened with black ginseng as the main ingredient for everlasting youth.
Also, WonderDewi lovers will be pleased to learn that WonderDewi-C Date & Pineapple Mixed Fruit Juice has been added to the company’s wonderful line of healthy juices.
Healthy Home Care
WonderKlean, which debuted in May 2020, provides a wide range of specialised services, including interior disinfection and cleaning of washing machines, kitchen appliances, beds, and air conditioners. CUCKOO International will continue to extend the range of WonderKlean services and knowledge, backed by nearly 2,000 qualified professionals.
“Today’s announcements demonstrate our spirit to rise Beyond Standards in meeting the heightened expectations and delivering exceptional offerings for Malaysians. Through our continued innovations and partnerships with legendary personalities of all time, we are paving our path to elevate CUCKOO International as the No. 1 Healthy Home Creator in Asia.” – KC Hoe (Hoe Kian Choon), CUCKOO International Founder and CEO.
For more information on CUCKOO International’s product line, check out CUCKOO, Wonderlab and WonderKlean’s websites.
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