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Take A Trip To The Alps With Edelweiss; Heineken’s New Refreshing Fruity Cold Beer!

by Monisha Vijaya Segaran
June 15, 2021
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Stuck at home with the scorching summer heat, waiting to get out for a refreshing feel seems a little too much to ask for amidst MCO 3.0.  With another 2 weeks extension to our current MCO till July 28th, our en route to the fave waterholes are now more of a luxury dream for many.

And Heineken heard all your pleads folks!

Heineken has just unveiled a new refreshing and easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish and subtle fruity aftertaste- THE EDELWEISS!

Edelweiss offers a fresh, contemporary twist to a centuries-old wheat beer.

Born in the snow-capped heights of the Austrian Alps, near the city of Salzburg, Edelweiss’ traditional heritage can be traced back to the 17th century. It remains one of Europe’s best-loved wheat beers and has found countless fans throughout Asia among drinkers seeking an exciting new taste experience.

Edelweiss is a smooth wheat beer with a golden hue and natural cloudiness.

It is available fresh on draught in selected bars and restaurants, using the unique and innovative Edelweiss Blade draught machine.

Stylish and beautifully designed, the new Edelweiss Blade machine is a countertop draught dispenser that serves Edelweiss at a crisp Alpine temperature of 2°C.

Edelweiss is available in 330ml bottles and new, ‘sleek’ 330ml cans. Taller and more slender than a traditional beer can, the Edelweiss sleek can’s fresh modern look reflects the Alpine spirit of one of Europe’s best-loved wheat beers.

The product aims to give beer drinkers a taste of the freedom, excitement and playfulness of life on the Alps from the subtle fruit and floral notes, evoking feelings of walking through lush mountain valleys, to a smooth, cool finish like freshly fallen snow.

Edelweiss is now available for purchase across Peninsular Malaysia. At selected supermarkets and hypermarkets, pick up a 4-pack of 330ml cans for just RM32.50, or a 24-pack for RM185.00. 

For more information about Edelweiss and its availability at participating outlets near you, visit its social media pages FACEBOOK and INSTAGRAM. To purchase Edelweiss online or to rent the Edelweiss Blade Draught Machine, check out the Drinkies app (available on both iOS and android) or WEBSITE.

 Enjoy responsibly. Do not drink and drive!

Tags: edelweissHeineken
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