Samsonite Malaysia has successfully launched their ‘Lite-Shock – Incredibly Light, Unbelievably Tough’ campaign at Slate @ the Row on 12th October 2017.
The campaign was launched in a true shocking manner where an unexpected 20-feet sudden drop of Lite-Shock luggage came crashing down from the ceiling into a parked airport luggage trolley which further emphasised the bags’ durability and toughness.
Shockingly, the Lite-Shock cabin size Spinner 55 weighs only 1.7kg, which is achieved by using a combination of Curv® material and a selection of components which have been engineered for maximum strength and minimum weight.
Inspired by nature, the shock-absorbing shell design is based on the ripple effect that occurs when dropping a stone into water. This self-reinforced organic design is not only eye-catching, but gives extra strength to the case and its corners.
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With Lite-Shock, discerning travellers can appreciate how Samsonite has blended cutting edge science and unique trend-setting style inspired by nature, to create a strong, yet ultra-light new collection.
Lite-Shock is available in three sizes ranging from 55cm to 75cm and comes in Petrol Blue, Sand and Black. The collection retails from RM2,099, currently available at leading departmental stores as well as Samsonite outlets.
