Inspired by the power of touch and the Brilliant U, HTC Malaysia recently unveiled locally the HTC U11 – the world’s first smartphone with a revolutionary new squeeze interaction. Made for “U” with design, materials and experiences that reflect your inner drive, passion, creativity and individuality, HTC U11 offers the most advanced features ever in a smartphone.
Few things are as natural and intuitive as the sense of touch. HTC Edge Sense transforms this fundamental sense into a completely new and revolutionary interaction with your smartphone. With a simple squeeze, HTC Edge Sense lets you easily engage with your smartphone in an unprecedented yet intuitive way, helping you more naturally enjoy the things you love like taking photos, opening Facebook, or launching any of your favorite apps.
For example, with HTC U11’s Edge Sense, launching your camera has never been easier. No more fumbling for buttons or awkward hand positions. No more worrying about dropping your smartphone while you pose. Just lift, squeeze, smile and snap.
With a small pressure applied to the side of the HTC U11, it can be used in nearly any condition – including while wearing gloves or in weather conditions where applying pressure on normal buttons simply doesn’t work.
The device’s liquid glass surface is crafted to impress using Optical Spectrum Hybrid Deposition. By layering highly-refractive precious minerals across the smartphone’s back cover, HTC has created vivid new colors that transforms light with every movement you make.
HTC U11 has a 5.5” Quad HD 3D glass screen designed for vivid, crisp images and text in any light – even with direct sunlight! With the best display and true-to-life color reproduction, HTC U11 provides you a purer full-framed viewing experience. Plus, HTC U11 is water-resistant, which makes it a great device for the clumsy.
HTC’s latest device also introduces the latest version of HTC USonic, which now combines Active Noise Cancellation with the ability to tune audio to your unique hearing.
By leveraging built-in microphones on the headset and USB-C data connectivity, USonic earbuds map your inner ear with an advanced sonar-like technology and then adapt the sound profile to your unique biology. This creates an incredibly personal and optimized listening experience with vibrant audio shaped specifically for you.
USonic now incorporates Active Noise Cancellation, which reduces disruptions and distractions around you, so you can stay focused on your music. Active Noise Cancellation continuously monitors environmental sound levels and quickly adjusts to any new noises or disturbances. You’re free to stay focused on your music, videos, or games.
HTC U11 has achieved the highest rating ever for a smartphone camera for both photo and video by independent metric DxOMark3. Its multi-axis optical stabilization system and super-fast autofocus in all lighting conditions make the camera quick, your pictures sharp, and videos smooth.
The new UltraSpeed AutoFocus is also incorporated with the same full sensor auto-focus technology that’s found in top DSLR cameras, so you can enjoy significantly faster focus speeds, with snappy and delightful performance. In addition, HTC U11’s exceptional optical and electronic stabilization system will keep your photos and video steady, even when your hand is shaking.
The new front camera now combines high-resolution 16MP detail and our UltraPixel light sensitivity for brilliant selfies day or night. It also utilizes the same powerful HDR Boost and noise reduction as the main camera.
The HTC Sense Companion is now smarter than ever. For example, HTC Sense Companion is smart enough to notice if you have any late appointments that day and will remind you to recharge while you have time or bring a power bank.
It will make sure your smartphone is running at its optimum speed by suggesting to clear junk files and unused apps for more free space. It will also let you know if you need to dress for inclement weather conditions, track your fitness progress relative to your goals, recommend great nearby restaurants at mealtime, and so much more.
HTC U11 also offers a fingerprint reader for enhanced privacy and security. Requiring just a few minutes to set up, the fingerprint reader will unlock your smartphone with the press of your finger – making it faster and easier to jot the note, capture the photo, or do anything you want with your smartphone on a moment’s notice.
A blazing fast processor with amazing camera and incredible HTC USonic sound means you’ll want a lot of storage for apps, games, photos, music and entertainment – the HTC U11 is available in 6GB RAM/128GB.
The HTC U11 is priced at RM3,099.00 and is currently available in Amazing Silver, Sapphire Blue and Brilliant Black. The HTC U11 will be available for purchase from late June 2017 at all authorized HTC retailers.
Additionally, the HTC U11 will be available for pre-order on Lazada Malaysia, 11Street Malaysia and HTC Malaysia’s Facebook page this month. Early buyers of the HTC U11 through Lazada Malaysia, 11Street Malaysia, Maxis and HTC Malaysia’s Facebook page are eligible to receive exclusive U11timate box sets which include limited edition HTC merchandises, while stocks last.