The people who first spawned the tea-brewing culture in Malaysia six years ago in 2010, Loob Holding, just unveiled its new homegrown brand called Tealive. The celebratory launch was held at its Pavilion KL outlet, nearby the exact same spot Loob Holding CEO Bryan Loo first introduced brewed tea to Malaysians.
Brewed tea lovers can expect four signature drinks from Tealive, including the Signature Brown Sugar Pearl Milk Tea with a fragrant, creamy goodness, the aromatic Roasted Milk Tea with Handmade Pearls (sweet potato), Signature Passion Fruit Green Tea with juicy pulp, and the refreshing Grapefruit Chia Tea Booster with chia seeds.
As Loo revealed the new brand, he spoke of Loob Holding’s ongoing commitment to make tea great again in Malaysia through Tealive as he and his team kickstart the next stage of their journey of growth. Loob Holding currently has 10 F&B brands under its belt, and amongst those include Tealive, Soda Xpress, Gindaco, Croissant Taiyaki, llaollao, Hacha Mecha and more.
To commemorate the unveiling of Tealive, there’s an introductory promotion of 1-for-1 drinks, five hours a day for five days. Brewed tea lovers who purchase a Tealive drink between 1pm to 6pm from February 18 to February 22 2017 will be entitled to another complimentary drink.