British fashion icon Alexa Chung is answering all our fashion prayers as she’s just announced that she’ll be launching her very own namesake fashion label by May 2017.
This will be her first solo foray into the design world, and Alexachung, the contemporary ready-to-wear collection is expected to hit shelves of premium retailers in the U.K., and will likely debut in New York, Paris and Hong Kong.
Chung acknowledges that it’s been a long time coming and her fans have long been speculating this: “I see this being the culmination of a lot of hard work for a decade and this being the resting place for all of those ideas and to continue kind of developing and growing that, just in this one home base space.”
Chung will serve as the creative director and the brand currently has a six-person design team. Alexachung also recruited Edwin Bodson, former studio head of Haider Ackermann, as the brand’s managing director. Many fashion blogs are expecting to see denim, daywear, shoes, evening wear and jewellery.
The brand is intended to be accessible so we wouldn’t expect crazy prices, but who knows? We can only hope! 😀
