Reebok has just unveiled the ZPump Fusion, an iconic and revolutionary running shoe that uniquely adapts to any foot with its new The Pump technology. The ZPump Fusion represents a new approach to how runners can experience the best fit. The shoes don’t have structure when they aren’t inflated and when they are, they conform to the unique shape of the foot to provide a locked-in, custom fit for running.
Made up of three key parts, the ZPump Fusion delivers improved fit. The Pump technology uses the revolutionary air-filled, lightweight cage that is fully customizable from person to person to achieve maximum performance. Besides that, the Fusion Sleeve is a four way stretch sleeve that holds together the components of the ZPump Fusion. Finally, the ZRATED outsole provides the high-speed, underfoot performance that is essential for any high tempo running shoe. The edges and grooves provide increased handling and control.
When The Pump on the ZPump Fusion is pushed, air is channelled through the valve and into the cage, enabling it to fill and clasp around the foot. Runners can simply deflate The Pump to release the air.
The ZPump Fusion is part of Reebok’s mission to change how people perceive and experience fitness. Previously, Reebok also issued a bold campaign urging the world to Be More Human, a unique point of view that embodies the brand’s new symbol, the Reebok Delta.
For men, the ZPump Fusion comes in three colourways: Black and yellow, black and red, and black and grey. For women, the ZPump Fusion comes in black and yellow, grey and white, and black and pink.
The Reebok ZPump Fusion retails for RM469 and will be available from March 10th 2015 at Reebok One Utama, Nu Sentral, Paragon, Stadium Mid Valley, KLCC, Pavilion, JBCC, Studio R Sunway Pyramid, Gurney, RSH One Utama, Bangsar Shopping Centre, Queensbay Mall, City Square, Crossover Sunway Pyramid, City Square and via www.reebok.com.