On the 20th of April, which was a Sunday, more than 20,000 Malaysians from all walks of life gathered to witness the nation’s largest breakfast gathering organised by MILO® Malaysia at Putrajaya.
Back for its second year, the success of Malaysia Breakfast Day by MILO® strengthens its mission in rallying the nation to make the right nutritional choices for a balanced breakfast and to encourage an active lifestyle. The occasion is a call for action aimed at Malaysians to make proper dietary choices for their families and especially for their growing children.
A total of 10,000 runners participated in the Fun Run with the 7-km run designed for more serious runners while the 3-km run designed for parents and children.
MILO® also added a new spin to breakfast with the introduction of Positive Energy, obtained from having a well-balanced and nutritious breakfast. Positive Energy is derived from the perfect ratio of nutrients consisting of protein, carbohydrates and fats to provide our body with the much needed fuel to take on both physical and mental challenges daily.
Besides enjoying a healthy and yummy range of breakfast food, attendees participated in various interactive zones comprising of activities and talks such as the MILO® Inflatable Bungee Cord at the Sports Zone, insightful health talks on the benefits of Positive Energy at the Wellness Zone and lastly the Energy Zone for those who wanted to experience boost of energy levels.
MILO® reached out to its tech-savvy audience through the company’s informative breakfast webpage, introducing users and online visitors to the campaign objectives and enlightening them with the benefits of MILO®’s Positive Energy.