Further expanding its footprint with athletic footwear, apparel and accessories is New Balance with the unveiling of its largest Southeast Asian lighthouse store in Pavilion Kuala Lumpur just recently. Spanning 6,400 square feet, expect to find women’s and men’s running, training, football and kids as well as lifestyle offerings in the new outlet.
Showcasing a progressive fresh look that reflects a contemporary urban lifestyle while retaining its 110-year heritage, the store presents an interactive and immersive experience with technological innovations like the Stride I.D. and Stride I.D. track system – a 3D foot scanner that determines the best-fitting New Balance footwear which syncs with the Stride ID app.
New Balance’s iconic Made in US and UK premier custom made sneaker collection also accentuates the store’s interior. The handmade kicks with distinct craftsmanship underline New Balance’s ethos, boasting quality and emulating the culture of its origins.
To commemorate the opening of the store, a New Balance pop-up featuring the recently launched NB 247 line will be open until 1st May 2017 next to the Pavilion Crystal Fountain. New Balance is located at 5.10.00, Level 5.